2025 Pride collections that actually give back to the LGBTQ+ community

These Pride collections benefit the queer community.

photos courtesy: Woxer, MAC Cosmetics; Eyebuydirect; Gaddies

Pride Merch that supports LGBTQ+ community.

Are you ready for Pride?

It’s June, which means that it’s officially Pride Month! This is a time when people in the LGBTQ+ community — and allies! — come together to celebrate what makes us special, what connects us, and to support one another through challenging times. Oh, and to party a little bit, of course.

Pride Month also means that new Pride products and Pride collections are coming to both in-person and online retailers. Some companies release Pride products that do nothing more than virtue-signal that the company is an “ally” to the community. Thankfully, there are also other companies — some of which are even queer-owned — launching brand-new Pride collections that do end up donating to queer charities and organizations. In other words, selling merch that actually improves the lives of people in our community.

Donald Trump’s win in the 2024 presidential election has prompted many companies to roll back DEI (diversity, equity, and inclusion) initiatives. In some cases, Pride collections were included in those initiatives that have been scaled back.

So, if you’re looking for Pride Month merch, Pride collections, and/or products that actually give back to the LGBTQ+ community — here’s a list of companies you should check out!

Glow

Glow Recipe

Bottles of Glow Recipe moisturizer including the new Glow with Pride Pink Juice Moisturizer.

Skincare brand Glow Recipe has teamed up with the Human Rights Campaign this year with its limited edition refillable Glow with Pride Pink Juice Moisturizer. This rainbow-colored bottle of moisturizer is available for $40. Glow Recipe has made a donation to the Human Rights Campaign.

MAC

MAC Cosmetics

Pop singer Kim Petras holding MAC VIVA GLAM lipglass in her mouth.

In time for Pride, MAC is launching its VIVA GLAM Lipglass, co-created with Grammy-winning pop star Kim Petras. MAC is making one of its largest Pride donations ever, donating $1 million in addition to 100 percent of VIVA KIMmitment Lipglass proceeds to LGBTQ+ charities, including The Trevor Project, Hetrick-Martin Institute, and It Gets Better.

Gaddies

Gaddies

Two gay men standing with each other wearing clothing that says “Gaddies” and “Gaddy.”

Gaddies is a gay-dad-owned lifestyle brand that always partners with LGBTQ+ organizations, but is stepping it up even more this Pride season. This year, in honor of Father’s Day and Pride Month, Gaddies is launching a campaign that runs from May 13 to June 15 that includes 20 percent off all orders (with code GWK20) and a donation of a significant portion of profits to the GWK Academy. GWK Academy is a non-profit that offers education, resources, inspiration, and surrogacy-related discounts to LGBTQ+ people who are looking into becoming parents.

Brooklinen

Brooklinen

A Brooklinen Pride Stripe Beach Towel on the ground with sunglasses, books, and shoes.

Brooklinen is back with its Pride Stripe Beach Towel, perfectly timed for summer beach and pool parties. The 34″ by 70″ towel not only shows off your LGBTQ+ pride, but 100 percent of June proceeds from sales of the towel go to The Center, a safe and affirming community center for LGBTQ+ New Yorkers.

Woxer

Woxer

A group of diverse models wear black Woxer bras and underwear.

LGBTQ-founded underwear and swim brand Woxer has teamed up with queer designer Desyree Nicole for its new Pride collection.

Break Free

Break Free

A bunch of Break Free vegan candy bars.

Founded by Chef Fee, this queer-owned brand is committed to offering employment to people regardless of their history in the criminal justice system. It sells plant-based candy bars that reimagine classic candies as vegan and gluten-free favorites.

Knockaround

Knockaround

Knockaround Pride sunglasses.

Knockaround, a San Diego-based eyewear brand, is teaming up with The Trevor Project once again with its 2025 Pride Collection. Through the end of 2025, $5 from every pair of sunglasses or towel purchased from the Pride collection, up to $50k, will be donated to The Trevor Project.

Drink Gems

Drink Gems

Drink Gems Love Is Love Pride Edition.

Drink Gems are a perfect product for anyone looking to add the spirit of unity, acceptance, and love to their drinks. Fifty percent of the proceeds from purchases of the 2025 Pride Edition Love is Love gems will go to The Trevor Project.

Eyebuydirect

Eyebuydirect

Three women smiling and wearing Eyebuydirect Pride Collection sunglasses.

Eyebuydirect is once again partnering with The Trevor Project this year for Pride. Since 2020, the company has donated over $230,000 to The Trevor Project. This year, from May 12 through June 30, 100 percent of the proceeds from the rainbow and colorful Pride Collection, up to $25,000, will be donated to the cause.

Zenni

Zenni

Glasses and sunglasses in the Zenni 2025 Pride Collection

For the seventh year in a row, Zenni is partnering with the It Gets Better Project and is donating 100 percent of the proceeds from its Pride Collection of 32 bold, expressive frames to support LGBTQ+ youth.

Nivea

Nivea

Two people hugging and smiling next to Nivea Pride cream tin

This skincare brand is partnering with PFLAG National for the second year of its “Proud In Your Skin” campaign. The campaign includes social content featuring personal stories from members of the LGBTQ+ community, a digital invitation for consumers to use the hashtag #ProudInYourSkin, and a partnership with PFLAG with a limited-edition Pride Nivea cream tin that will be sold on Amazon and in select Walgreens.

Fleur’d Pins

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These gorgeous luxury lapel flowers are handcrafted in New York City. The Pride collection features lapel flowers in both satin and leather, featuring a rainbow flag design and a pastel design inspired by the Trans Pride flag. A portion of every Pride Fleur sold this month goes to the Stonewall Community Foundation.

Chrome Industries

Chrome Industries

A bag from the Chrome Industries pride collection

This year, Chrome Industries collaborated with designer Rio Uribe for its new Pride collection of beautiful bags and accessories. Chrome Industries is donating a portion of proceeds to support Somos Familia Valle, an LGBTQ+ community organization dedicated to supporting, empowering, and mobilizing families and allies for racial, gender, and economic justice in the San Fernando Valley.

Poppy & Pout

Poppy & Pout’s pride lip balm

Poppy & Pout is bringing back its limited-edition Pride Punch Lip Balm and is donating 10 percent of all retail proceeds from Pride Punch sold in June to Encircle, a nonprofit organization creating safe spaces and support services for LGBTQ+ youth.

Adore Me

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This lingerie brand has teamed up with the Ali Forney Center for a fifth year in a row, and is donating to the center independent of any purchases of the Pride Month styles. This year, Adore Me is offering items like the Pride bra, Winona bra, Missy set, and Sherry lingerie.

Bobo’s

Bobo’s

Bobo’s Pride Variety pack

Bobo’s, which makes healthy and delicious snacks from better-for-you ingredients, is launching a Bobo’s x Pride Variety Pack with six bars representing each color of the rainbow. 100 percent of the June proceeds from this pack go to PFLAG.

Sleepy Tie

Sleepy Tie Pride Edition

This hair accessory brand has launched two new limited-edition products for Pride Month: the Sleepy Tie Pride Edition and the HoldUp Hair Clip Set in Prism. Ten percent of the purchase price goes to The Trevor Project.

BAWDY

Bawdy

Bawdy beauty rocket mask.

Bawdy Beauty has just released its new Rocket Mask, a collagen-infused sheet mask designed to tone, firm, and hydrate the sensitive skin of your behind! Bawdy is donating $1.00 per sale of each limited-edition Rocket Mask for the entire year to the Elton John AIDS Foundation, with a minimum donation of $25,000.

Baked by Melissa

Baked by Melissa

Baked by Melissa Pride Cupcakes

This New York-based bite-sized cupcake brand is back with its delicious limited-edition Pride Rainbow Cupcakes from June 1 to July 1, available in 25, 50, and 100-packs. Ten percent of net proceeds from all Pride cupcakes will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.

Dame Products

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If you’re looking for a queer-owned sexual wellness brand to support this Pride Month, look no further than Dame, which sells everything from cock rings and internal wands to hands free couples toys and vibrators!

Grimoire

Grimoire

Grimoire skin care products

Grimoire NYC is a new queer-led skincare brand founded by Vincent Branchesi and Karim Fadel that seeks to deliver “after-fun” skincare that’s perfect for restoring and reviving skin from sun, stress, jetlag, and late nights.

Anthropologie

Anthropologie

Anecdote x Anthropologie Love Is Love Yuzu & White Teak Glass Candle

This year, for Pride, Anthropologie has teamed up with URBN’s PRISM ERG and Anecdote for its new Anecdote x Anthropologie Love Is Love Yuzu & White Teak Glass Candle. Anthropologie is also donating $50,000 to Allies in Arts, a nonprofit that supports LGBTQIA+ artists and youth.