The court filing points towards comments made by former Netflix CEO Reed Hastings, who said in 2020 that the company was not integrating everybody’s data.
“We don’t collect anything. We’re really focused on just making our members happy, and we’re not tied up with all that controversy around advertising,” Hastings said during an earnings call.
“Netflix sold subscriptions to its programming as an escape from Big Tech surveillance: pay monthly, avoid tracking,” the lawsuit claims. “Texans trusted that bargain. Netflix broke it—constructing the very data-collection system subscribers paid to escape.”
Paxton is requesting a temporary restraining order to prevent Netflix from “collecting, sharing, selling, disclosing, using, or other disclosing any data it collects about Texas consumers.”
He’s also asking that Netflix “purge” all data collected of Texans and wants assurances that the company won’t employ user data for targeted advertising without first obtaining users’ “express, informed consent.”
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