In the decade since, Netflix’s catalogue and business model have become increasingly international. As Netflix focuses on expansion into international markets, C-dramas have become an increasingly valuable asset. While C-dramas have a growing audience in the U.S., they are even more popular in countries like Pakistan, Bangladesh, Taiwan, Hong Kong, Thailand, Indonesia, Malaysia, Singapore, and Vietnam. “Audiences in Asia have long loved this category, but we’re making them accessible to an even bigger global viewership,” Maya Huang, Head of Chinese-Language Content at Netflix, tells TIME.
Netflix has been growing their Mainland China…
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