In my own fantasy world, customer service is custom service—service that targets my needs and my problems, suggests good solutions, and assists me in implementing them, all via a human who can take into consideration the tangible and intangible contexts relevant to a remediation that fits my needs.

Sounds dreamy, doesn’t it?

Such solutions actually exist in the real world. For instance, in Northampton there is a store that sells bras. When you go there, there are expert humans who work with you to find and fit bras that work for your body. I understand that this is an experience that half of the people around the world (and many of my readers)…

Read the full article at TIME.COM