Positive changes and the marks they leave behind are key for Harris, a passionate advocate for social justice and equality.
“It matters to me as a mom of two young kids to make sure I’m showing up,” she added.
Jaylen Brown, who won the 2024 NBA World Championship with the Boston Celtics, has also driven change for athlete branding.
An advocate and entrepreneur, Brown’s leadership helped launch THINK450, an initiative designed to give basketball players more control over their image and branding. Through his 7uice Foundation, Brown is driving change to create opportunities, access, and equity for underserved communities.
For Brown, authenticity is key.
“For men’s sports, what I would like to see is a return to storytelling,” said Brown, who has noticed a change over the last 10-15 years with some brands shifting from organic storytelling to “metrics, bots, fake viral moments, clips, in order to meet a quota or come off as influential.”
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